The Family Behind Jaemor Farms

There are farms, and then there are places like Jaemor Farms, where history, family, and fresh produce come together to create a north Georgia experience that has lasted for generations. For more than 100 years, the Echols family has invited visitors to slow down, enjoy the harvest, and experience life on the farm.

Jaemor Farms began as a small orchard and roadside stand but has grown into a destination where families, travelers, and the community can enjoy fresh produce, baked goods, and an authentic farm experience.

A Family Legacy Begins: The Early Days of Echols Orchards

The story of Jaemor Farms begins in 1912 when the family farm was known as Echols Orchards. In those early days, the Echols family planted peach trees and row crops on land that would eventually become one of the most treasured farms in north Georgia.

The farm focused on growing peaches and other fruits and vegetables to sell at a small roadside stand on Old Cornelia Highway. The Echols family worked together to care for the land and harvest the crops. This sense of family and community helped establish a reputation for high-quality produce in the region. 

A New Chapter: The Birth of Jaemor Farms

In 1981, with the construction of Interstate 985 and Georgia Highway 365, the Echols family saw an opportunity to expand their farm. They built a new market directly on the farm and renamed it J.A.E.M.O.R. Farms, combining the initials of third-generation owners Jimmy Allen Echols and Valvoreth Morrison Echols.

This marked the transformation from a roadside stand into a full farm market. The new market became a place where visitors could enjoy an on-the-farm shopping experience while experiencing the legacy of a family farm.

Growing More Than Produce: The Market Today

Jaemor Farms has grown beyond fruits and vegetables to create a complete experience for visitors. Today, the market includes:

Fresh Fruits and Vegetables

While peaches remain a signature crop, Jaemor Farms now offers a variety of seasonal produce throughout the year. Visitors can find apples, strawberries, pumpkins, winter greens, sweet potatoes, and more.

A From-Scratch Bakery

The bakery offers homemade cakes, pies, breads, fried pies, and ice cream. Each item reflects the same care and tradition that the Echols family has upheld for generations.

A Gift Shop Featuring Local Favorites

The gift shop includes Jaemor Farms sauces, jams, relishes, local honey, and handcrafted items. These products celebrate the flavors and traditions of north Georgia.

The Eatery at Jaemor

The Eatery offers a tasty menu, giving visitors the chance to enjoy fresh food like custom sandwiches and seasonal specialities and homemade treats while spending time on the farm. 

A Leader in North Georgia Agritourism

Jaemor Farms has become a destination for agritourism in north Georgia. Families from across the state and beyond visit to pick their own fruits and vegetables and participate in seasonal activities such as strawberry picking in the spring, peach picking in the summer, and pumpkin picking in the fall.

The farm also hosts field trips and events that allow visitors to learn about agriculture and experience life on a working farm. These activities reinforce the Echols family’s commitment to the community and their desire to share the farm with others.

What Has Not Changed: Family Values and Hard Work

Even with its growth and success, Jaemor Farms remains deeply rooted in the values established by the Echols family. Since 1912, the family has worked the land with care and dedication, ensuring that each harvest meets the highest standards.

Six generations later, the farm continues to be guided by family members who understand the land, the work, and the importance of connecting with the community. Their commitment has made Jaemor Farms a trusted source for fresh food and a place where families can experience life on the farm.

A Farm Rooted in Community

Jaemor Farms is more than just a market or a place to pick produce. It is a gathering place where families, students, and visitors can connect with the land and experience memories together.

The Echols family has worked to create an environment where people can learn, explore, and enjoy the fruits of their labor. Over the years, Jaemor Farms has become a symbol of north Georgia.

Looking Ahead: The Future of Jaemor Farms

While the farm has more than a century of history behind it, the Echols family continues to look forward. They are committed to maintaining the farm for future generations while offering quality produce, handmade goods, and a fun farm experience.

Jaemor Farms remains a family farm in every sense, shaped by generations who care for the land and the community it serves.

Experience Jaemor Farms Today

Visitors are invited to explore the market, bakery, The Eatery, and fields to experience the traditions and flavors that have made Jaemor Farms a north Georgia landmark.

Visit Jaemor Farms to discover its history, values, and the fresh produce that make this farm special.