Our History

Since 1912, the Echols family has grown peaches in the tri-county area of Hall, Banks and Habersham Counties in the town of Lula, Ga. Tucked into the foothills of the north Georgia countryside, our farm was recognized as a Centennial Farm in 2012. Jaemor Farms was established on family values and hard work that has been passed down for six generations in the Echols family. Once known as Echols Orchards, our family began farming with peach trees and row crops before focusing solely on the peaches and other fruits and vegetables that we could sell on our roadside stand of Old Cornelia Highway. Fast forward to 1981 with the construction of Interstate 985 and Georgia Highway 365, the farm had the opportunity to construct a new market for on-farm shopping experiences. This would become the third peach stand in Lula, therefore the family renamed ‘Echols Orchards’ to J.A.E.M.O.R. Farms. JAEMOR is an acronym for the third generation owners J.immy A.llen E.chols and Valvoreth Mor.rison Echols.

Since 1981 Jaemor Farms has experienced numerous transitions and has grown to meet the demands of our customer base. In 2002, we began to diversify the crops grown on the farm to beyond just peaches and apples. Now, our customers can enjoy homegrown strawberries, blackberries, muscadines, scuppernongs, concord grapes, watermelon, squash, tomatoes, zucchini, pumpkins and more during our harvest seasons. In 2006, we opened our first corn maze and began to participate in the state’s agritourism industry. Today, on average, Jaemor sees more than a million customers annually, and we are happy to host each and every one of them and let them taste the difference family makes.

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